French-clay cleansing bar: cleansing and care in one bar

The solid cleansing bar is returning to beauty shelves in a new guise — no longer as ordinary soap, but as a caring 2-in-1 format where cleansing is combined with clay care. The idea is simple: instead of washing with a gel and separately applying a clay mask, the user gets a single bar that does both. In the Korean brand KIFT's line this format is represented by Multi-Solution Face & Body Soap — a French-clay cleansing bar for face and body — and it's a convenient example for understanding how the format is built and who it's for.

Why clay and why '2-in-1'

Clay has long been used in cosmetics as an ingredient that helps gently cleanse and care for the skin. In Multi-Solution Face & Body Soap, French clay is declared at a high proportion — 20% of the composition — so the bar works not just as a wash but as cleansing with a clay-care effect. Sulphur, tannins and plant oils (jojoba, olive, avocado) are added to the clay to soften the action and make the care more comfortable.

The 2-in-1 format cuts down care steps in the spirit of the KIFT brand's overall all-in-one concept: cleansing and care, as with a clay mask, plus gentle exfoliation are combined in one bar. This is a cosmetic cleansing product, and it's correct to speak of it precisely in terms of cleansing and skin care, not therapeutic action.

For face and body: who it suits

The 'face and body' versatility is a strength of the format. One bar covers both washing the face and cleansing the body, which is convenient at home, when traveling and at the gym, where you don't want to carry several bottles. The format appeals to those who like minimalist care, value solid formats for their compactness and lack of leaks, and to an audience that prefers a short, clear routine.

As with any cleansing product, it's important to consider individual skin characteristics: a rich clay bar with more pronounced cleansing won't suit every skin type for daily use on the face, and this is worth stating honestly to the customer. The format simplifies care but does not replace selecting a product for the skin's specific needs.

How the versions differ

Multi-Solution Face & Body Soap comes in several versions, and the difference between them lies in the intensity of cleansing and in purpose. The Original version is the base variant of the cleansing bar with 20% French clay, sulphur, tannins and plant oils for everyday cleansing and clay care. The Deep version is built on the same principle but tuned for deeper cleansing — for those who need a more pronounced effect. All main versions are 85 g each.

The Discovery Kit stands apart — an introductory set: two 20 g bars on the same clay base. This is a compact trial format that lets you try the product without buying the full size — convenient both for the customer and for the buyer launching the category.

What to consider when purchasing

For the wholesale buyer the format is convenient in that a solid bar is easier to ship and store than liquid products and doesn't require complex packaging. The availability of the Original and Deep versions offers a range of cleansing intensity, while the Discovery Kit works as a test-drive and sampling tool. Supply is on EXW Suwon terms, the minimum unit per the price list is one carton per SKU.

Registration statuses for the line (EU CPNP for some SKUs, US MoCRA listings) are given per the company's data and are not a regulator's approval; copies of supporting documents are provided at the deal stage. Teranova coordinates and supports the deal: checking documents and wording, samples and negotiations, logistics and customs clearance. Exact wholesale prices and terms are available on request.

Sources

Materials and data from KIFT COMPANY (KIFT brand): description of the Multi-Solution Face & Body Soap product, its composition, versions (Original, Deep, Discovery Kit) and purpose, supply terms. Registration statuses are given per the company's data and are not a regulator's approval. Exact terms and wholesale prices are available on request through Teranova.